The ITP Film acts as a lead-in to an animation that explains what ITP is. ITP stands for Idiopathic thrombocytopenic purpura. Its hard to pronounce and explain. For more information about the disease visit
Wikipedia.
Our objective with the live action portion of the film is to tell the story of how Dr. Harrington discovered the physiology of ITP by injecting himself with the blood of an ITP patient.
Here are the shots in brief:
The film opens with a woman standing in front of her kitchen sink washing dishes. From her nose a drop of blood appears and then drops into the sink. Surprised the woman touches he fingers to face and then pulls it away to see blood.
The woman then walks to into hospital.
She sits in a chair as blood is taken from her arm.
The blood drips into a glass bottle.
We follow the blood the flows through a tube that's now inserted into the arm of Dr. Harrington.
Whoosh! The camera enters the tube and flows into Dr. Harrington's bloodstream.
The animation explains ITP.
Whoosh! The camera pulls out of the blood and reveals a modern day scientist holding up a vile of blood. The camera continues to pull back moving through a plate of glass and then reveals the a building.
HIGH LEVEL APPROACH
The boards are a great starting point. Ultimately the film will take on a sepia look. The blood will stay red to stand out against the sepia. We'll give the images a surreal tone. The lighting will be dramatic and contrasty. The doctor's office will be lit with pools of light a la Bob Richardson. We don't want to go scary dramatic but more top lit dramatic. There is a dreamy element to this opening. It's set in the 1950's and the story is practically a legend so we should treat it as such...maybe like a memory.
PHOTOGRAPHIC APPROACH
Photographically, we have two, high-level objectives: Give the film a beautiful look and make sure the blood pops. Our recipe for the beautiful look will be the 35mm lens adapter, a set of 35mm primes, large source lights, a bit of smoke to put the shafts of light in play and decrease the contrast of video and monochromatic production design and costuming.
In order to enhance the red color of the blood and make it pop, we are going to shoot everything cool... the warmest the light will be is white. From an art direction standpoint, all props, counters tops, wardrobe, will be on the cooler side as well or gray. If everything stays in these tones then we will have a nice color contrast with the blood and we can easily isolate the red apart from the background and have good control over that color contrast. In the final color correction we can then warm up the cool background without mudding up the blood red.
PRODUCTION DESIGN
Production design will be play a key role in the look of this film. In every shot, the elements placed on set should have a cool or gray color tone so that we can push our whole palette in the cool direction. This will work to isolate the blood red.
Here's an example of a room dressed in all shades of gray.

Monochromatic look with red popping

I like the shades of blue on the wall.


This a period piece set in the 1950's so all of the props and dressing need to be from that period. The props in the doctor's office such as the IV unit need to of the time.
PRODUCTION LOGISTICS
Our goal is to achieve all of the shots in a single day. To make this possible, we plan to have all set-ups built, dressed and lit prior to the day of shooting. Therefore we should be able to role the camera into position, turn on the lights and roll camera.
We will select a location in the Presidio that will allow us different rooms for different set-ups.
We will have two days for build and pre-light on location.
TALENT
Even though the talent does not speak in this performance, special attention should be paid to their look. The actors will be required to deliver nuanced performances that communicate the feelings that the actual patient and doctor felt at the time.